The graph shows the airline and retail business are affected differently by the drivers. No other industry is more international than civil aviation industry which ranks first out of twelve industries in market and competitive globalisation drivers and second for cost globalisation drivers. Yip’s globalisation drivers on various industries are shown in table 3 of appendix 2. Competitive drivers are competitors’ global strategies and country interdependence. Government drivers are numerous and include eliminate all tariff and non tariff barriers, liberalise trade policies, subsidies outlawed, ownership restrictions and technical standards compatible for all industries. Costs drivers are scale economies, favourable logistics, and country specific differences. Market drivers are customer needs and tastes become more common, the existence of global customers and transferable marketing between difference countries. There are four industry drivers: market drivers, cost drivers, government drivers and competitive drivers Yip 1992. George Yips Drivers Of Internationalisation Economics Essay
